Since the questionnaire design was based on previous studies, it is considered to matchtheir content validity. To ensure the construct validity, this study used principal componentfactor analysis along with factor analysis to extract items with common factors higher than0.5 (Kerlinger, 1986). Those items with common factors lower than 0.5 were eliminated.Regarding the measurements of the perceived experiential value, we found only componentsof sense, think, and relate were remained. The results might be associated with the specificexperience that our sample provided. We then averaged the items of each dimensionalcomponent as the measurement variable in the structural equation model.