基於對電視廣告對行為的影響和購物動機的研究文獻，提出研究的目的（一）瞭

基於對電視廣告對行為的影響和購物動機的研究文獻，提出研究的目的（一）瞭解電視廣告對香港大學生的購物動機之影響，（B）來闡述電視廣告對購物動機之間的變數關係（就對情況和每月收入），和（c）解决一些人口統計變數（性別和年齡的影響）

結果 (英文) 1:

Based on television advertising on shopping behavior and motives of research literature and research purposes (a) understand the influence of television advertising on shopping motivation of University students in Hong Kong, and (b) to elaborate TV commercials on the variable relationship between shopping motivation (and monthly income), and (c) resolve some of the demographic variables (gender and age effects)

結果 (英文) 2:

Based on the impact of television advertising on behavior and shopping motivation research literature, proposed purpose of the study (a) understand the impact of television advertising on the Hong Kong University Students shopping motive, (B) to illustrate the relationship between the variables television advertising on shopping motivations ( on the situation and monthly income), and (c) to address some Renkoutongji variables (gender and age)

結果 (英文) 3:

Based on the research literature on television advertising of behavior influence and shopping motivation, puts forward the research to (a) understand the TV commercials of Hong Kong university students shopping motivation and (b) to explain the television advertising of shopping motivation relationship variables (to and monthly income), and (c) to solve some demographic variables (gender and age influence)