Micro-blog is not only a platform to supply information about tourism, but also it should supply service and communication. Jiuzhai valley administration also publishes important news and gets feedback from the netziens through the official micro-blog. So 98.1% of tourists are satisfied with
the service and the scenery in Jiuzhai valley. Micro-blog is not just a tool in the paper. We should
regard it as our best friend because trust and loyalty are very important factors in relationship marketing.