FINANCING HIS DREAMSWhat would you

FINANCING HIS DREAMS
What would you do if you had a great idea for a new product, but couldn’t come up with the cash to get the business off the ground? Small businesses often cannot attract investors. Nor can they obtain traditional debt financing through bank loans or bond issuances. Instead, they often resort to unusual, and costly, forms of nontraditional financing.
Such was the case for Wilbert Murdock. Murdock grew up in a New York housing project, and always had great ambitions. This ambitious spirit led him into some business ventures that failed: a medical diagnostic tool, a device to eliminate carpal-tunnel syndrome, custom-designed sneakers, and a device to keep people from falling asleep while driving. Another idea was computerized golf clubs that analyze a golfer’s swing and provide immediate feedback. Murdock saw great potential in the idea: Many golfers are willing to shell out considerable sums of money for devices that might improve their game. But Murdock had no cash to develop his product, and banks and other lenders had shied away. Rather than give up, Murdock resorted to credit cards—in a big way. He quickly owed $25,000 to credit card companies.
While funding a business with credit cards might sound unusual, it isn’t. A recent study found that one-third of businesses with fewer than 20 employees financed at least part of their operations with credit cards. As Murdock explained, credit cards are an appealing way to finance a start-up because “credit-card companies don’t care how the money is spent.” However, they do care how they are paid. And so Murdock faced high interest charges and a barrage of credit card collection letters.
Murdock’s debt forced him to sacrifice nearly everything in order to keep his business afloat. His car stopped running, he barely had enough money to buy food, and he lived and worked out of a dimly lit apartment in his mother’s basement. Through it all he tried to maintain a positive spirit, joking that, if he becomes successful, he might some day get to appear in an American Express commercial.

結果 (中文) 1:

资助他的梦想如果你有一个很棒的新产品，但不能赶上现金离地面获得这笔交易，你会做什么？小企业往往不能吸引投资者。也不能得到传统债务融资通过银行贷款或发行债券。相反，他们经常诉诸不寻常，和昂贵的形式的非传统的融资。这就是威尔伯特默多克的理由。默多克在纽约住房项目中，长大了，总是有很大的抱负。这个雄心勃勃的精神把他带进一些失败的企业︰ 医疗诊断工具、 设备，以消除腕管综合征、 定制设计的运动鞋和设备，把人们从司机驾驶时睡。另一个想法是电算化的高尔夫俱乐部分析高尔夫球手挥杆，并提供即时的反馈。默多克看到很大的潜力，在这个想法︰ 很多球手愿意掏出大笔的钱可能会提高他们的游戏的设备。但默多克有没有现金来拓展自己的产品，银行和其他贷款机构已经纷纷走避。而不是放弃，默多克诉诸信用卡 — — 大的方式。他迅速欠信用卡公司的 25,000 美元。虽然资金与信用卡业务可能听起来非同寻常，它不是。最近一项研究发现，三分之一的企业少于 20 名雇员，资助至少部分与信用卡业务。正如默多克解释，信用卡是吸引人的方式，资助开办，因为"信用咭公司不在乎这钱怎么花"。然而，他们真正在乎如何支付。所以默多克面临高额的利息费和一连串的信用卡催款单。默多克的债务迫使他牺牲几乎一切来维持他的生意。他的汽车停止运行，他几乎没有足够的钱来买食物，和他生活和工作出昏暗的公寓，在他母亲的地下室。通过这一切他竭力保持积极进取的精神，在开玩笑，如果他变得成功，他也许有一天会出现在美国运通的商业。

結果 (中文) 3:

融资他的梦想如果你有一个伟大的想法，一个新的产品，你会怎么做，但不能拿出现金来把生意从地上？小企业往往不能吸引投资者。他们也不能获得传统债务融资通过银行贷款或发行债券。相反，他们往往采取不寻常的、昂贵的、非传统的融资形式。Wilbert Murdock就是这样的例子。他成长在一个纽约的住宅项目，总是有很大的野心。这种雄心勃勃的精神引导他进入一些经营失败的企业：一个医疗诊断工具，一个消除腕管综合征，定制设计的运动鞋，和一个设备，让人们在驾驶时睡着了。另一个想法是电脑化的高尔夫球杆，高尔夫球的挥杆分析，提供即时的反馈。他看到了巨大潜力的想法：很多选手愿意掏出一大笔钱，可能会提高他们的游戏设备。但是Murdock没有现金去开发自己的产品，而银行和其他贷款人不得不退避三舍。而不是放弃，默多克求助于信用卡的一大途径。他很快向信用卡公司拖欠了25000美元。虽然用信用卡融资的业务可能听起来不寻常，但最近的一项研究发现，三分之一的企业只有不到20名员工资助至少部分他们的业务与信用卡。为自己解释，信用卡是一种吸引人的方式来融资的创业因为“信用卡公司不在乎钱是怎么花的。”然而，他们关心的是如何支付。所以默多克面临高额利息费用和一系列的信用卡收取信件。默多克的债务迫使他牺牲一切为了保住自己的生意。他的车停了下来，他几乎没有足够的钱买食物，他生活和工作在一个昏暗的公寓在他母亲的地下室。通过这一切，他试图保持一个积极的精神，开玩笑说，如果他成功了，他可能有一天会出现在美国运通商业。