How do digital marketing strategies improve brand awareness and customer satisfaction? Enterprises can use different tools to achieve their goals, such as search engine optimization or search engine marketing (SEO / SEM), email marketing, social media marketing, mobile marketing, etc. First of all, using SEO can improve brand awareness. Because now most people in this society will use the Internet, and will rely on search engines to search for what they want. Searching information is one of the basic needs of people online. If a brand wants to improve its popularity, it must put more resources in the promotion, such as advertising. Increasing exposure is one way to increase brand awareness. SEO is a low-cost, high return, and long-term effective way of network promotion, because it can make more people find the products or information they need faster, increase the exposure of the enterprise website, and improve the visibility and credibility. When users use search engines to search for keywords related to brands, brands will appear first in search results, so that users can see our brands at the first time, in addition, more visitors will be added, the number of visitors will be increased, and then the exposure will be increased.<br>
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