Besides revealing research tracks in the field of LBA on mobile devices that are particularly promising, our paper contributes to research in several ways: (1) Our approach might be an exemplary approach to perform similar studies on other interdisciplinary fields. (2) As new technologies evolve and provide further marketing opportunities, our approach might serve as framework. (3) We bundled the essence of the publications in our sample and presented it in a condensed way. (4) This work provides orientation in the young research topic of LBA on mobile devices.