2. Omni-Channel Awakens: “There Wil

2. Omni-Channel Awakens: “There Will Be No More E-Commerce, Only Commerce”

This is what aCommerce Group CEO Paul Srivorakul said when e-commerce logistics player SingPost announced it would create a futuristic mall that combined online and offline shopping, in pursuit of the omni-channel retail dream — a dream that is quickly becoming a reality in the U.S. and China.

Referring to a seamless shopping experience across stores and the online channel, omni-channel retail is considered the elusive Holy Grail in retailing due to the politics and logistical challenges of integrating often independent online channels with their brick-and-mortar counterparts. But so far, Southeast Asia has been late to the game, with its focus (reasonably so) on building up pure-play e-commerce first.

In 2016, we expect to see serious movement in the region from offline players moving online, and vice versa. 2016 will be the year in which offline brands will go online due to the plethora of online marketplaces available, as well as the presence of full-service e-commerce enablers.

For B2C players, the appeal of adding offline operations to the mix includes enabling faster last-mile fulfilment and delivery. In Southeast Asia, Vietnamese electronics retailer Nguyen Kim (acquired by Central Group) is able to pull off same-day, 4-hour deliveries because of the massive offline retail footprint it has.

E-commerce players with a traditional offline arm, such as MatahariMall, Cdiscount and Central, will be in an advantageous position to execute on this. However, 2016 will also have B2C pure players looking into this, as logistics and last-mile in Southeast Asia increasingly struggles with industry-wide capacity bottlenecks.
3. Niche-Commerce Models Will Evolve To Avoid The B2C Bloodbath

In our 2015 predictions, we discussed how B2C e-commerce is a long-term, cash-intensive, winner-takes-all game. Companies trying to battle it out in this space better have deep pockets (see Lazada, MatahariMall, and JD) — or face extinction (see Paraplou Group).

In his seminal essay “E-commerce is a Bear,” Andy Dunn, founder and chairman of Bonobos.com, elaborates on why B2C e-commerce is a winner-takes-all game, and what options remain for other players who don’t have the luxury of deep pockets or a sugar daddy.

Much of this comes down to a “David versus Goliath,” Peter Thiel-esque contrarian approach to e-commerce. The U.S. e-commerce scene has been dominated long enough by Amazon to witness some of these models coming to fruition over the last several years: 1) Proprietary Pricing (think flash sale, Gilt Groupe), 2) Proprietary Selection (ModCloth, NastyGal), 3) Proprietary Experience (Rent the Runway, Birchbox), and 4) Proprietary Merchandise (Warby Parker, Bonobos).

This will be the year where more creative e-commerce models emerge. Companies like Pomelo and Sale Stock Indonesia have already adopted the proprietary merchandise approach toward achieving a competitive advantage. They do this by designing their own fashion and gradually moving upstream to include manufacturing.

Moxy has staked their flag as the “Everything Store,” but focused on women. We also may see the return of subscription-commerce business models with retailers like Central, impacted by a dip in foreign shoppers, seriously considering a Gilt-style flash sales model to get rid of excess inventory.

結果 (中文) 1:

2.全通道唤醒:"会没有更多的电子商务，只有商务"这是什么 aCommerce 集团首席执行官 Paul Srivorakul 说，当电子商务物流球员新加坡邮政宣布它将创建联合在线上和线下购物，为全方位渠道零售梦未来派购物中心 — — 正迅速成为一个现实中的美国和中国的梦想。指的一个无缝的购物体验跨商店和在线渠道，全方位渠道零售被认为是由于政治和后勤方面的挑战与砖和砂浆的同行整合往往独立在线渠道的零售难以捉摸的圣杯。可是到目前为止，东南亚已经晚了的游戏，与它的焦点 (合理如此) 首先建立纯玩电子商务。在 2016 年，我们希望看到严重运动在该地区从离线的玩家移动在线，反之亦然。2016 将的年脱机品牌会在线由于过多的在线市场可用，以及全套电子商务实现方法的存在。B2C 的球员，将脱机操作添加到混合的吸引力包括启用快最后一英里履行和交付。在东南亚，越南电子产品零售商阮金 (中央集团收购) 是能够拔掉同一天，4 小时交货，因为它有大量的线下零售足迹。E-commerce players with a traditional offline arm, such as MatahariMall, Cdiscount and Central, will be in an advantageous position to execute on this. However, 2016 will also have B2C pure players looking into this, as logistics and last-mile in Southeast Asia increasingly struggles with industry-wide capacity bottlenecks.3. Niche-Commerce Models Will Evolve To Avoid The B2C BloodbathIn our 2015 predictions, we discussed how B2C e-commerce is a long-term, cash-intensive, winner-takes-all game. Companies trying to battle it out in this space better have deep pockets (see Lazada, MatahariMall, and JD) — or face extinction (see Paraplou Group).In his seminal essay “E-commerce is a Bear,” Andy Dunn, founder and chairman of Bonobos.com, elaborates on why B2C e-commerce is a winner-takes-all game, and what options remain for other players who don’t have the luxury of deep pockets or a sugar daddy.Much of this comes down to a “David versus Goliath,” Peter Thiel-esque contrarian approach to e-commerce. The U.S. e-commerce scene has been dominated long enough by Amazon to witness some of these models coming to fruition over the last several years: 1) Proprietary Pricing (think flash sale, Gilt Groupe), 2) Proprietary Selection (ModCloth, NastyGal), 3) Proprietary Experience (Rent the Runway, Birchbox), and 4) Proprietary Merchandise (Warby Parker, Bonobos).This will be the year where more creative e-commerce models emerge. Companies like Pomelo and Sale Stock Indonesia have already adopted the proprietary merchandise approach toward achieving a competitive advantage. They do this by designing their own fashion and gradually moving upstream to include manufacturing.Moxy has staked their flag as the “Everything Store,” but focused on women. We also may see the return of subscription-commerce business models with retailers like Central, impacted by a dip in foreign shoppers, seriously considering a Gilt-style flash sales model to get rid of excess inventory.

結果 (中文) 2:

2.全方位渠道中唤醒：“不会再有更多的电子商务，只有商务部” 这是aCommerce集团首席执行官保罗Srivorakul说，当电子商务的物流玩家新加坡邮政宣布，将建立一个未来的商场，网上联合和线下购物，在追求全方位渠道零售的梦想-一个梦想，正迅速成为在美国和中国的现实参照整个商店的无缝购物体验和在线渠道，全方位渠道零售被认为是难以捉摸的圣杯零售业因到政治，与他们的砖和砂浆的同行整合通常是独立在线渠道的后勤挑战。但到目前为止，东南亚地区已经太迟了，其重点（合理等等）首次建立纯粹的电子商务。在2016年，我们期望看到从离线玩家该地区严重的运动转移到网上，和反之亦然。2016年将是今年在离线品牌将由于在线市场的大量可用，以及全方位服务的电子商务推动者的存在网上去了。对于B2C的球员 ​​，加入离线操作的组合的吸引力包括启用更快的最后一英里完成和交付。在东南亚，越南电子产品零售商阮金（中央集团收购）能够拉断同一天，4小时交货，因为大量的线下零售业务是这样。对电子商务的玩家与传统的线下臂，如MatahariMall，Cdiscount和中部，将处于有利位置，在此执行。然而，2016年也将有B2C纯玩家寻找到这一点，因为物流和最后一英里东南亚与全行业的产能瓶颈日益斗争。3。利基电子商务模式将演变为避免B2C的大屠杀在我们2015年的预测中，我们讨论了如何B2C电子商务是一个长期的，资金密集，赢家通吃的游戏。公司试图争 ​​夺在这个空间最好有雄厚的财力（见Lazada，MatahariMall和JD） -或面临灭绝的危险（见Paraplou集团）在他的开创性论文“电子商务是熊，”安迪·邓恩，创始人和Bonobos.com董事长，阐述了为什么B2C电子商务是一个赢家通吃的游戏，什么样的选择仍是谁没有财大气粗的奢侈品或傍大款其他球员。这在很大程度上可以归结为一个“大卫与歌利亚”，彼得·泰尔式的逆势做法电子商务。美国电子商务的场面一直占据着足够长的亚马逊见证一些模型来开花结果，在过去几年的：1）专有定价（认为闪存销售，Gilt Groupe的），2）专有的选择（ModCloth，NastyGal） 3）所有的经验（租跑道，Birchbox），及4）所有商品（Warby帕克，倭黑猩猩），这将是今年那里有创意的电子商务模式出现。公司如柚子和出售股票印度尼西亚已经采用了专有的商品的方式为实现竞争优势。他们通过设计他们自己的方式，逐步向上游，包括制造业。MOXY 已经赌他们的标志作为“一切商店”，但重点是妇女。我们也可以看到订阅的电子商务商业模式的回归与零售商如中央，由浸在国外购物者的影响，认真考虑一个镀金式闪存的销售模式，以摆脱多余的库存。

結果 (中文) 3:

2。全方位渠道唤醒：“不会有更多的电子商务，只有商务

这就是商务集团首席执行官保罗表示，电子商务物流业务时srivorakul球员宣布将创造一个未来的购物中心，结合在线和离线购物，在全渠道零售的梦想，一个梦想，很快变成现实中的美国中国

追求。指一个无缝的购物体验店和网上渠道，全方位渠道零售被认为是难以捉摸的圣杯在零售由于政治和后勤的挑战，整合往往独立的在线渠道，他们的砖和砂浆同行。但到目前为止，南洋已经晚了比赛，凭借其重点（合理的）建立纯粹的发挥电子商务第一。在2016，我们希望看到在该地区的严重运动，从离线玩家移动在线，反之亦然。2016将在这一年里，线下品牌会在线由于在线交易市场提供了大量的全方位服务，以及电子商务技术的存在。

B2C玩家，增加离线操作的混合的吸引力，包括实现更快的最后一英里的实现和交付。在南洋，越南的电子零售商阮基姆（中央集团收购）是能够把同一天，4小时交付大量线下零售足迹已。

电子商务与传统的线下玩家的手臂，如mataharimall，该公司和中心，将在执行这一个有利的位置。然而，2016也将B2C的纯玩家寻找到这一点，作为物流最后一公里的南洋越来越挣扎于全行业的产能瓶颈。
3。利基商业模式将避免我们2015的预测

B2C的大屠杀，我们讨论了B2C电子商务是一个长期的，现金密集，赢家需要所有的游戏。公司努力的战斗是在这个空间有更好的深口袋（见Lazada，mataharimall，JD）或面临灭绝（见paraplou组）。

在他的开创性论文“电子商务是一只熊，”安迪邓恩，创始人兼董事长bonobos.com，阐述了B2C电子商务是一个赢家通吃的游戏，什么样的选择仍然为其他球员没有深口袋或大款的奢侈。

多这是一个“戴维与歌利亚，”Peter Thiel式电子商务逆势的方法。在过去几年中，美国的电子商务场景一直被亚马逊占据，见证了一些模型的实现：