5.5. Metonymy: sense and functionA

5.5. Metonymy: sense and function
A distinction that makes a difference, exclusivity, and spirituality of consumption can be listed among the factors that can make a product more emotionally desirable. Spirituality of consumption can be explained as a cult of consumption where the items consumed are relating users to worshiped individuals, e.g. Michael Jordan for Nike products, various rock stars for Addidas sport equipments, etc. Krippendorff (1992:38) says “metonymy explains or overcomesthe difference created by drawing a distinction between something and wherein it resides…”and “…something makes sense when we understand the role it plays in a particular context,when we have metonymic understanding of what we see it does.”

結果 (中文) 1:

5.5.转喻 ︰ 意义与功能使得差异、 独占性和灵性的消费的区别可以列出可以使产品更多的情感可取的因素之一。灵性的消费可以被解释为崇拜那些项目消费的消费，与用户有关的个人崇拜，而如 Michael Jordan 耐克产品，各种摇滚明星为阿迪达斯运动设备等。Krippendorff (1992:38) 说，"转喻解释或应变差异造就的区分的东西和它其中驻留......"和"...神庙绝对有道理时我们所知的作用它在特定的情况下，当我们有转喻的理解，我们看到它的时候没有."

結果 (中文) 3:

5.5。转喻：意义与功能这种区别，排他性，和精神消费可以上市，可以使产品的情绪更可取的因素。精神消费可以被解释为一个狂热的消费在物品消耗是崇拜个人相关的用户，例如迈克尔乔丹为耐克阿迪达斯运动器材产品，为各种的摇滚明星，等Krippendorff（1992:38）说“转喻解释或克服差异由图区分的东西，它驻留…”和“…什么是有意义的当我们理解中所起的作用，在特定的语境中，当我们有了我们所看到的是转喻的理解。”