Marketing communications can help attract, retain, and motivate better employees or volunteers. For example, to attain some of the best health care performance numbers on the planet, a regional health care provider focused most of its advertising dollars on recruiting the most dedicated and caring types of people. Not only did it communicate to prospective patients that the company provided superior health care,but it also raised the bar and the level of pride among current employees, which improved measurable delivery of health care services directly to patients.