De Roo (2009) explains that the future is an activity related to the material, social and political. Social concerns as it relates to a lot of people to predict what will happen in the future. Regarding the material because it requires a lot of funds needed by the company to identify trends in the future. Is said to be political because the company actually wants to dictate the market to a greater competitiveness. Although the future is a very complex matter to study, but this does not mean the future can not be predicted. Many corporate leaders in multinational companies such as Pizza Hut or United Color of Benetton conducting research by doing in-depth talks and even by living together for a few days with younger generation to understand their current needs as well as to try to understand their preferences in the future (Kwon, Schumann & Fairhurst, 2010). They did so in order to try to understand the future, because by understanding the future then they can carry out a series of anticipation to get the benefit out of it (Adam, 2008). Related to the anticipation of the future, Chang, Hung and Ho (2007) introduced the process of finding potential customers through a needs analysis in the future. This process begins with the profile determination of loyal customers, continued with the search of potential customers and lead to a potential customer searches through predictions about their needs in the future. The drawing process can be seen in Figure 1 below.