AbstractBackgroundSophisticated rec

Abstract
Background
Sophisticated recommendation systems are used more and more in the health sector to assist consumers in healthy decision making. In this study we investigate consumers' evaluation of hypothetical health recommendation systems that provide personalized nutrition advice. We examine consumers' intention to use such a health recommendation system as a function of options related to the underlying system (e.g. the type of company that generates the advice) as well as intermediaries (e.g. general practitioner) that might assist in using the system. We further explore if the effect of both the system and intermediaries on intention to use a health recommendation system are mediated by consumers' perceived effort, privacy risk, usefulness and enjoyment.
Methods
204 respondents from a consumer panel in the Netherlands participated. The data were collected by means of a questionnaire. Each respondent evaluated three hypothetical health recommendation systems on validated multi-scale measures of effort, privacy risk, usefulness, enjoyment and intention to use the system. To test the hypothesized relationships we used regression analyses.
Results
We find evidence that the options related to the underlying system as well as the intermediaries involved influence consumers' intention to use such a health recommendation system and that these effects are mediated by perceptions of effort, privacy risk, usefulness and enjoyment. Also, we find that consumers value usefulness of a system more and enjoyment less when a general practitioner advices them to use a health recommendation system than if they use it out of their own curiosity.
Conclusions
We developed and tested a model of consumers' intention to use a health recommendation system. We found that intermediaries play an important role in how consumers evaluate such a system over and above options of the underlying system that is used to generate the recommendation. Also, health-related information services seem to rely on endorsement by the medical sector. This has considerable implications for the distribution as well as the communication channels of health recommendation systems which may be quite difficult to put into practice outside traditional health service channels.
Electronic supplementary material
The online version of this article (doi:10.​1186/​1472-6963-13-126) contains supplementary material, which is available to authorized users.

結果 (中文) 1:

AbstractBackgroundSophisticated recommendation systems are used more and more in the health sector to assist consumers in healthy decision making. In this study we investigate consumers' evaluation of hypothetical health recommendation systems that provide personalized nutrition advice. We examine consumers' intention to use such a health recommendation system as a function of options related to the underlying system (e.g. the type of company that generates the advice) as well as intermediaries (e.g. general practitioner) that might assist in using the system. We further explore if the effect of both the system and intermediaries on intention to use a health recommendation system are mediated by consumers' perceived effort, privacy risk, usefulness and enjoyment.Methods204 respondents from a consumer panel in the Netherlands participated. The data were collected by means of a questionnaire. Each respondent evaluated three hypothetical health recommendation systems on validated multi-scale measures of effort, privacy risk, usefulness, enjoyment and intention to use the system. To test the hypothesized relationships we used regression analyses.Results我们发现选项相关对基础系统，以及中介机构涉及影响消费者打算使用这样一个健康的推荐系统，这些影响介导努力、 隐私风险认知、 有用性和享受的证据。此外，我们发现系统更多的消费者价值效用和享受少当全科医生建议他们使用一个健康的推荐系统比如果他们使用它自己的好奇心。结论我们开发和测试消费者打算使用健康推荐系统模型。我们发现中介发挥重要的作用，在消费者如何评价这种制度之上的底层系统是用于生成建议选项。此外，与健康相关的信息服务似乎依靠背书，医学界。这有重大影响的分布，以及健康推荐系统，这可能是很难付诸实践传统保健服务渠道之外的沟通渠道。电子辅料这篇文章的在线版本 (doi:10.1186 / 1472年-6963-13-126) 包含补充材料，可供授权用户使用。

結果 (中文) 3:

摘要背景先进的推荐系统在卫生部门越来越多地用于帮助消费者做出健康的决策。在这项研究中，我们调查消费者的评价假设的健康建议系统，提供个性化的营养建议。我们研究消费者的意图使用这样的健康推荐系统作为一个功能相关的基本系统（如公司的类型，产生的建议），以及中介机构（如全科医生），可能会帮助使用该系统的功能。我们进一步探讨，如果这两个系统和中介机构的意图使用一个健康推荐系统的效果是介导的消费者的感知努力，隐私风险，实用性和享受。方法204受访者从消费者小组在荷兰参加。通过问卷调查收集资料。每个受访者评估了三个假设的健康建议系统验证的多尺度措施的努力，隐私风险，实用性，享受和使用该系统的意图。要测试的虚拟关系，我们用回归分析。结果我们发现的证据，相关的基础系统的选项，以及中介机构参与影响消费者的意图使用这样的健康推荐系统，这些影响是介导的努力，隐私风险，实用性和享受的看法。此外，我们发现，消费者的价值效用的系统越来越多的享受不到一个普遍的医生建议他们使用健康推荐系统，而不是他们自己的好奇心。结论我们开发和测试了一个模型，消费者的意图使用健康推荐系统。我们发现，中介机构发挥重要的作用，在消费者如何评价这样一个系统以上的基本系统，用于生成建议的选项。此外，与健康有关的信息服务似乎依赖于医疗部门的认可。这有相当大的影响的分布以及沟通渠道的健康推荐系统，这可能是很难投入到实践中，传统的健康服务渠道以外。电子辅助材料这篇文章的在线版本（日期：10。​1186 /​1472-6963-13-126）包含了补充材料，这是提供给授权用户。