1. 一個具有娛樂效果或是享樂價值的網路直播內容，可以讓用戶和主播產生

1. 一個具有娛樂效果或是享樂價值的網路直播內容，可以讓用戶和主播產生良好的連結，可能使用戶留下良好的印象，進一步想持續使用下去。娛樂性是能讓使用者產生使用意願的因素之一 (Fitzmaurice, 2005)2. 因此，當用戶在使用網站時，娛樂型內容要比教學型更增加使用意願，替用戶提供更好的體驗。3. 因此，本研究調查了直播內容對用戶的使用意願，並提出以下假設：

結果 (英文) 1:

1. A webcast content with entertainment value or enjoyment of, and allows users to produce good anchor link, the user may make a good impression, further want to keep using it. Entertainment allows users to produce one of the factors is the use of willingness (Fitzmaurice, 2005)

2. Thus, when users use the site, teaching-oriented entertainment content more than increase the use of interest and provide a better experience for the user.
3. Therefore, this study investigated the use of live content to the user's wishes and made the following assumptions:

結果 (英文) 2:

1. A live webcast with entertainment effect or hedonistic value, can make users and anchors have good links, may make a good impression on users, and further want to continue to use. Entertainment is one of the factors that can make users want to use it (Fitzmaurice, 2005)

2. Therefore, when users use the site, entertainment content is more willing to use than teaching, providing users with a better experience.
3. Therefore, this study investigates the willingness of users to use live content and makes the following assumptions:

結果 (英文) 3:

1. An online live content with entertainment effect or enjoyment value can make users have a good connection with the host, which may make users leave a good impression and want to use it continuously. Entertainment is one of the factors that make users have the intention to use (Fitzmaurice, 2005)
2. Therefore, when users use the website, entertainment content will increase their willingness to use and provide better experience for users than teaching content.
3. Therefore, this study investigated the intention of live content to users, and proposed the following assumptions: