On the first day of looking at Spurs’ social media activities, the North-London club hosted a Twitter Q&A with its contingent of Belgian players, Jan Vertonghen, Nacer Chadli and Mousa Dembele. Well promoted via its other channels, the #spursqa initiative trended in the UK (though inevitably this was partly down to ‘ambush’ questions submitted by fans of rival teams). However it demonstrates Spurs’ commitment to social networks as a way of bringing the club and its players closer to its fans. It also regularly enters into dialogue with supporters on Twitter and frequently throws out questions to them, particularly around their matchday plans, retweeting photos and responses.