1. 善用社群網站hashtag功能，引導消費者發佈活動標語可口可樂這

1. 善用社群網站hashtag功能，引導消費者發佈活動標語可口可樂這次沒有花大把心力製作相關的廣告素材，而是提供#shareacoke 主題標籤，讓消費者主動產製與產品有關的照片或文章。藉由廣大社群的力量，用相對低廉的成本，在各平台上產生極高的曝光度以及話題性。這類消費者原創內容（UGC, user generated content）行銷的關鍵在於：如何讓消費者願意發表帶有品牌hashtag的內容？以#shareacoke為例，消費者在編輯文章或發布照片時，大都認為自己是在與親友連絡感情，或只是想趕上這波潮流，並不會特別聯想到可口可樂公司能因此得到網路曝光度，甚至創造更多營收2. 用「大量客製化」的方式包裝產品印有個人姓名或暱稱的可樂，不但極具新鮮感，更讓消費者因此有與親朋好友分享的動機。當可樂搖身一變成為標記個人特色的產品，不再是陳列架上一成不變的罐裝飲料，消費者購買、贈送、分享甚至是收藏的動力也變得更加強烈。可口可樂這場行銷活動無疑是非常划算且成功的，因為他們不必費心改變產品本質，只要在包裝上花點巧思，就能作出客製化的效果。3. 宣傳口號清楚簡單 可樂瓶上的"Share a Coke"slogan主口號Share a Coke簡單好記，還暗示消費者不但要買可樂、更要與人「分享」。無論是分享可樂本身，或是分享照片、分享貼文，都是在分享消費可樂的喜悅感。而藉由消費者主動分享，可口可樂就能得到廣大的曝光機會。Share a Coke雖然已經是五年前的行銷案例，但直到現在，依然可以看到後續的相關活動。可口可樂結合產品包裝與網路社群操作，一再向消費者展現百年品牌的行銷創意，只要花點巧思，發揮創意，就能讓廣大的消費者幫你做宣傳。

結果 (英文) 1:

1. make good use of social networking sites hashtag function to guide the consumer launch event banners
Coca-Cola did not spend a lot of effort to make this relevant creative, but to provide #shareacoke subject tag system to allow consumers to take the initiative to produce product-related photos or articles .

With the power of the majority community, with a relatively low cost, resulting in extremely high visibility and a topic of conversation on each platform. The key consumers of such original content (UGC, user generated content) marketing: how to let consumers are willing to publish the content of branded hashtag? To #shareacoke example, consumers edit the article or publish photos, most think they are in contact with friends and family affection, or simply want to catch up with this wave trend, and do not particularly think of Coca-Cola can therefore get Internet exposure and even create more revenue

2. "a large number of customized" approach product packaging
printed with cola personal name or nickname, not only very fresh, leaving consumers and therefore have an incentive to share with friends and family.

When Coke transformed into a mark of personal characteristics of the product, is no longer a static display shelves of canned beverages, consumer purchase, gift, or even a collection of power sharing has become more intense. Coca-Cola marketing campaign this is undoubtedly a very cost-effective and successful, because they do not bother to change the nature of the product, as little ingenuity on the packaging, you can make custom effects.

3. A clear and simple slogan
"Share a Coke" Coke bottle on the slogan
of the main slogans Share a Coke simple and easy to remember, also hinted that consumers not only want to buy Coke, but also to "share" with others. Whether it is sharing Coke itself, or share photos, share posts, are in a sense to share the joy of cola consumption. And by consumers take the initiative to share, Coca-Cola will be able to get the majority of the exposure.

Although the Share a Coke has been five years in the case of marketing, but until now, still can see the follow-up activities. Coca-Cola product packaging in conjunction with the operation of the Internet community, consumers have repeatedly demonstrated a hundred years of brand marketing and creative, as little ingenuity, creativity, so that the majority of consumers will be able to help you advertise.

結果 (英文) 2:

1. Make good use of the community site hashtag feature to guide consumers to post campaign slogans
Coca-Cola did not spend much effort this time on the creative material, but instead provided the hashtag "shareacoke" to allow consumers to actively produce product-related photos or articles.

Through the power of the vast community, with relatively low cost, on the platform to produce a very high degree of exposure and topical. The key to this type of consumer original content (UGC, user generated content) marketing is: how do consumers are willing to post content with brands? In the case of sshareacoke, for example, when editing an article or posting a photo, consumers mostly think they are in touch with friends and family, or just want to catch up with this wave, and don't particularly think that Coca-Cola can get network exposure, or even create more revenue.

2. Packaging products in a "massively customized" manner
Coke, printed with a personal name or nickname, is not only very fresh, but also gives consumers the motivation to share with friends and family.

As Coke turns into a product that marks a personal feature, it is no longer an unchanging canned beverage on display, and the incentive for consumers to buy, give away, share and even collect them becomes stronger. Coca-Cola's marketing campaign is undoubtedly very cost-effective and successful, because they do not have to bother to change the nature of the product, as long as the packaging to spend a bit of clever thinking, can make a customer-oriented effect.

3. The slogan is clear and simple
"Share a Coke" slogan on a Coke bottle
The main slogan Share a Coke is simple and easy to remember, but also implies that consumers not only want to buy Coke, but also to "share" with others. Whether it's sharing Coke itself, sharing photos or postings, it's sharing the joy of consuming Coke. And by the consumer's active sharing, Coca-Cola can get a wide range of exposure opportunities.

Share a Coke is a marketing case from five years ago, but until now, you can see the follow-up activities. Coca-Cola combined product packaging and network community operations, repeatedly to consumers to show the marketing ideas of the century-old brand, as long as a bit of clever thinking, play creative, you can let the vast number of consumers to help you do publicity.

結果 (英文) 3:

1. Make good use of hashtag function of community website to guide consumers to release activity slogans
Coca Cola didn't spend a lot of effort to produce relevant advertising materials this time. Instead, it provided "shareacoke" theme labels, which let consumers take the initiative to produce photos or articles related to products.
With the power of the broad community and relatively low cost, it can generate high exposure and topic on various platforms. The key to the marketing of UGC (user generated content) is: how to make consumers willing to publish content with hashtag? Take shareacoke for example. When editing articles or publishing photos, most consumers think that they are in touch with relatives and friends, or just want to catch up with the trend. They don't particularly think that Coca Cola can get online exposure and even create more revenue
2. Package products in a "mass customization" way
Coke with a personal name or nickname is not only fresh, but also motivated consumers to share with their friends and relatives.
When coke has become a product marked with personal characteristics, it is no longer a canned beverage on the display shelf, and the power of consumers to buy, give away, share and even collect has become stronger. Coca Cola's marketing campaign is undoubtedly very cost-effective and successful, because they don't have to worry about changing the nature of the product, as long as they spend some ingenuity on the packaging, they can make a customized effect.
3. Clear and simple slogan
"Share a coke" slogan on coke bottle
The main slogan share a coke is easy to remember. It also implies that consumers should not only buy Coke, but also "share" with others. Whether it's sharing Cola itself, or sharing photos and posts, it's sharing the joy of consuming coke. And Coca Cola can get a lot of exposure opportunities through the active sharing of consumers.
Although share a coke was a marketing case five years ago, we can still see the follow-up activities until now. Coca Cola combines product packaging and online community operation to show consumers the marketing creativity of the century old brand again and again. As long as you spend some ingenuity and creativity, you can let consumers help you to do publicity.