The media is another big influence behind the popularity of tattoos in North America.A wide variety of media images show tattoos.Tattoos can be seen on people appearing in commercials selling expensive cars.Famous sports heroes with tattoos are shown in magazines.Fashion models are often seen in magazines and on TV wearing designer clothes that show their bodies tattooed with detailed and colourful patterns.These media images link tattoos to ideas of wealth, success, and status.As a result, many people decide to get a tattoo for its fashion and status value.