the researchers list several rules they think might be helpful if applied to junk food control . one rule is density limits . permits to sell alcohol aren't easily handed out . for they are given based on the number of place in an area that already sell alcohol . this makes alcohol less easy to get and the number of phychological reminders to drink is reduced ,similary ,the researchers say , being presented with junk food makes us have more desire to eat it ,so why not limit the density of food sellers , particulary ones that sell food rich in empty calories ?