整合营销传播IMC的核心思想是将与企业进行市场营销所有关的一切传播活动

整合营销传播IMC的核心思想是将与企业进行市场营销所有关的一切传播活动一元化。整合营销传播一方面把广告、促销、公关、直销、CI、包装、新闻媒体等一切传播活动都涵盖到营销活动的范围之内,另一方面则使企业能够将统一的传播资讯传达给消费者。所以，整合营销传播也被称为Speak With One Voice（用一个声音说话）,即营销传播的一元化策略。

結果 (英文) 1:

Integrated Marketing Communications imc's core idea is to conduct marketing and business are all about unified communications activities. Integrated marketing communication on the one hand the advertising, promotion, public relations, direct marketing, ci, packaging, media and all communication activities are covered by the scope of marketing activities, on the other hand enables enterprises to unify the spread of information to convey to consumers . Therefore, the integrated marketing communication is also known as speak with one voice (speak with one voice), namely the centralized marketing communications strategy.

結果 (英文) 2:

The core idea of integrated marketing communication of IMC is to marketing and corporate communication activities related to the unification of all. Integrated marketing communication on the one hand, all communication activities, promotions, public relations, advertising sales, CI, packaging, news media and so on are covered within the scope of marketing activities, on the other hand, so that enterprises will be able to communicate the dissemination of information to consumers. Therefore, integrated marketing communication is also known as the Speak With One Voice (with one voice), namely the unified strategy of marketing communications.

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結果 (英文) 3:

Integrated marketing communication IMC and enterprise marketing is the core idea of all communication activities relating to the uniform. Integrated marketing communications, public relations, direct marketing, advertising, promotion on the one hand CI, packaging, media, covering all of the dissemination activities to the marketing activities within the scope of, on the other hand the consistent dissemination of information enables businesses to be communicated to consumers. Therefore, integrated marketing communication also referred to Speak With One Voice (talking with one voice), that is, the centralization of marketing communication strategy.