We live in a consumerist society. Because our society is essentially globalized now, product design has become more important than ever before. While our need for goods is still basic, what we desire is a different story. Great product design utilizes both our needs and our desires in order to capitalize on our rampant consumerism. The market is flooded with similar products, and the only thing that differentiates one brand of a particular good from another is its design. While products have always served a function, they are more and more carrying meaning. It is the role of good product design to effectively communicate that meaning to the consumer. Societal pressure based on economical, ecological, and technological preferences is constantly altering how people feel about products. It is vital for businesses that want to do well to listen to and respond to the needs and desires of consumers, providing creative and innovative product design.