4. Intuition
Long gone are the days where businesses are on social channels to simply grow their following. Social networks hold a vast amount of customer information that’s just waiting to be discovered by brands.
As a social media manager, you’ll need to have an understanding of what kind of customer information is most valuable for your business or brand. For example, do you need to collect email addresses for future marketing efforts? Could crowdsourcing help you figure out what kinds of products and services your existing customers might be interested in?
The easiest way to collect this data is to run promotions and giveaways. People are generally willing to share certain information about themselves—especially email contact information—if there is the potential of a prize in it for them.
If you take the time to learn how to build and host a contest, giveaway, or sign-up form (which you can do using a tool such as ShortStack.com), you’ll be golden.