Mobile DevicesApple's shift to mobile devices began with the launch of the iPhone in 2007. Since then, the company has released numerous iterations of the iPhone, iPad, and Apple Watch, all of which have become integral parts of the Apple ecosystem. Apple's mobile devices are known for their sleek design, intuitive user interface, and seamless integration with other Apple products and services.Software ServicesIn addition to hardware, Apple has also shifted its focus to software services. The company's App Store, which launched in 2008, has become a major part of the mobile app ecosystem, with millions of apps available for download. Apple also offers a range of subscription-based services, including Apple Music, Apple TV+, and Apple Arcade, all of which are designed to enhance the user experience and keep customers within the Apple ecosystem.