Two aspects of information goods markets play an important role in this context. Potential consumers of information goods (like online music) are increasingly difficult to exclude from consumption due to the widespread availability of files in P2P networks. Information goods are also experience goods and their actual value might be unclear to customers prior to the purchase. We consider these aspects in order to analyse the strategic decisions labels/artists face in this market. Our analysis takes social preferences into account and relates to the empirical results.