Creativity is stimulated in an environment full of new ideas and experiences (Creative & Education, 1999). The more exposed people are to ideas and others who think differently, and the more adventurous they tend to become. Bringing in new ideas is essential life blood in schools: ‘some teachers would like to change but don’t know where to go for ideas, which is a reflection on the management team’ (teacher); ‘Teachers may get stuck is a kind of routine monotony and don’t feel they’re encouraged to break out of that’ (teacher)’. Some schools consciously fed in new ideas on a regular basis: ‘making them aware of different ways of doing things, day to day in small ways rather than feeling overwhelmed that they must totally change’ (senior leader). Given many people’s natural comfort with routine, at times this requires taking them out of their comfort zones, forcing them to push the boundaries of their thinking about what’s possible. It man also mean swimming against the tide: ‘The whole education system is quite prescribed. We do this “unwritten”’ (teacher).