This type of content is when there is a misleading use of information to frame issues or individuals in certain ways by cropping photos, or choosing quotes or statistics selectively. This is called Framing Theory. Some examples have been exposed on Rappler.com. Visuals are particularly powerful vehicles for disseminating misleading information, as our brains are less likely to be critical of visuals.65 “Native’ or paid advertising that mimics editorial content also falls into this category when it is insufficiently identified as sponsored.