Sustainable marketing has never been defined by Elematic and the term
sustainable marketing as such has neither been mentioned by the company itself
nor by communication experts or marketing strategical companies they use.
Nevertheless, sustainability is taken into account at every step in planning,
designing and delivering solutions and the terms ‘sustainability’ and ‘sustainable’
are used a lot in Elematic’s marketing communications. However, the company’s
slogan is ‘Smart evolution’ of which sustainability is a natural component, which
is why it is not brought up as a special form of marketing. Sustainability is built
into everyday operational activities, not only marketing, because not being and
working in a sustainable way is not an option anymore.