Food loss rates at each stage of the food supply chain are estimated by using the FAO’s food balance sheets (FAO, 2011; WRI, 2016). Using FAO (2011) data, the NRDC (2012) report indicated that in North America (i.e., the US and Canada), Australia, and New Zealand, F&V losses totaled: 20% during production; 3% during postharvest handling and storage; 1% during processing and packaging; 12% during distribution and retail marketing, and 28% at the consumer stage (Fig. 1).However, these data did not distinguish between fresh and processed forms of F&V