From the perspective of consumers, the use of trademarks as instruments to mark local batik and imported ‘batik’ can help them understand the essential difference between the two, and make them aware of the cultural traditions surrounding batik. Batik cloths characteristic of one area may be different with the others. Among the six areas that UNESCO has mentioned as having concentrations of batik culture 8: DKI Jakarta, Cirebon, Madura, Pekalongan, Surakarta, and Yogyakarta, each of them has different characteristics. Even within the many numbers of batik SMEs or batik craftsmen/craftswomen in one area, particular character of each SME or craftsmen/craftswomen can be identified. Aside from such individual character, the uniqueness or specific quality can also be drawn communally as a community or kinship of batik craftsmen/craftswomen in one particular area 9. Therefore, the trademarks not only can be utilized individually by such SMEs or craftsmen / craftswomen, but also as collective trademarks of certain community, kinships, or organizations of batik SMEs.