The family hotel not only provides sleeping space or a temporary stop for visitors, but also has an in-depth experience of local humanities and nature. The atmosphere created by the family hotel space, people, events and things related to family hotels enhance the local cultural experience and involvement of visitors, giving visitors a unique and unforgettable experience. Therefore, paying attention to the needs and preferences of tourists for the location characteristics of family hotels, identifying the key factors affecting tourists' choice of family hotels, it has certain reference value for family hotel entrepreneurial business decision-making.