4C理论是由美国营销专家劳特朋教授在1990年提出的，它以消费者需求为

4C理论是由美国营销专家劳特朋教授在1990年提出的，它以消费者需求为导向，重新设定了市场营销组合的四个基本要素：即消费者(Consumer)、成本(Cost)、便利(Convenience)和沟通(Communication)。它强调企业首先应该把追求顾客满意放在第一位，其次是努力降低顾客的购买成本，然后要充分注意到顾客购买过程中的便利性，而不是从企业的角度来决定销售渠道策略，最后还应以消费者为中心实施有效的营销沟通。

結果 (英文) 1:

4c theory of marketing experts from the United States in 1990, Professor Sprout friends made it to consumer demand, re-set the marketing mix of the four basic elements: the consumer (consumer), costs (cost), Convenience (convenience) and communication (communication). It stressed that companies should first put the pursuit of customer satisfaction first, followed by efforts to reduce customer acquisition cost, and then be fully aware of the convenience of customers buying process, rather than from a business perspective to determine the sales channel strategy, and finally It should also be consumer-centric implementation of effective marketing communications.

結果 (英文) 2:

4C theory was put forward by Professor Lauter of the United States of America marketing experts in 1990, its consumer demand-oriented, to set up four basic factors of the marketing mix: consumers (Consumer), cost (Cost), convenience (Convenience) and communication (Communication). It emphasizes that enterprises should first put the pursuit of customer satisfaction in the first place, the second is to reduce the cost of the purchase of the customer, and should give full attention to the convenience of purchasing process of customer, rather than from the perspective of enterprise to decide the sales channel strategy, finally also to consumers as the center to implement effective marketing communication.

結果 (英文) 3:

4C theory is by United States Professor of marketing expert Lao Tepeng proposed in 1990, based on consumer demand as the direction, to reset the four basic elements of the marketing mix: the consumer (Consumer), cost (Cost), convenience (Convenience) and communication (Communication). It stressed that enterprises should first put the pursuit of customer satisfaction in the first place, followed by efforts to reduce customer acquisition costs, then pay full attention to the convenience of the customer buying process, rather than from the business context for the sales channel strategy, finally, should be based on consumer-centric implementation of effective marketing communication.