Part of their philosophy is also the idea that ‘Muji is enough’. To celebrate the opening of their New York Fifth Avenue store, they held a talk with the same name where advisory board member Naoto Fukasawa spoke about how Muji products are designed to be just ‘enough’ in that they deliver the one function they were made for. On Muji’s website, they say they want to ‘give customers a rational satisfaction, expressed not with, “this is what I really want” but with “this will do” — not out of resignation but out of confidence that their products are enough to fit the user’s needs.