This study is complementary to the previous work on the helpfulness of online user reviews. Helpfulness votes on user reviews help online users locate the most potentially helpful reviews more efficiently and effectively for their decisions. Previous studies made efforts to predict the helpfulness of reviews without any helpfulness votes for users to make informed decisions. This study approaches this problem from a different perspective to facilitate users' decision-making. ather than predicting the helpfulness, this study examines the factors influencing the number of helpfulness votes reviews receive. These perspectives are important in helping online users get quality information efficiRently. The major contribution of this study would be to get more understanding on what are most important factors to attract more helpfulness votes.