Everybody wants to be Instagram all

Everybody wants to be Instagram all-star. And thanks to the platform’s recent additions of self-service ads and Facebook-powered targeting, the opportunities for marketers are huge.

So what’s holding you back?

For starters, if you’re read the recent reports showing that organic engagement on the platform is starting to wane, you might feel like it’s too late for you join in.

However, what you might not know is that even that data shows that it’s still far easier to build and interact with an audience on Instagram than on Facebook and Twitter. In fact, one Forrester study found that the platform drives more than four times the interactions per follower that Facebook and Twitter do.

Indeed, Instagram is one of the most fertile social channels when it comes to engagement. Imagine what you can do here with paid promotion. Organic Instagram posts alone draw a total of 3.5 billion likes per day. Despite the decline, or perhaps because of it, Instagram advertising opportunities are hotter than ever, as brands are adopting the platform at light speed to get in on the new and powerful advertising real estate.

The problem isn’t engagement, and it’s not that you’re too late. What really holds marketers back is viewing Instagram as an ad platform like any other. The promoted posts that perform the best here are those that work in the context of the Instagram experience – ads with creative that uses the same aesthetic vibes and the same emotional hooks that Instagram users know and love.

To make sure that your campaigns don’t flop, here are five tips for creating Instagram ads that convert.

結果 (繁體中文) 1:

每個人都想要 Instagram 全明星。由於平臺最近新增的自助服務的廣告和 Facebook 動力靶向，行銷人員的機會是巨大的。那麼什麼拖你的後腿？對於初學者來說，如果你讀到的最近的報告顯示，有機的接觸在平臺上正在開始減弱了，你可能覺得它是為你加入進去，太晚了。然而，你可能不知道的是，即使該資料顯示是仍然更容易建立和交互與受眾對 Instagram 比在 Facebook 和 Twitter 上。事實上，一份 Forrester 研究發現平臺驅動四倍以上每 Facebook 和 Twitter 做的追隨者相互作用。事實上，Instagram 是最肥沃的社會管道之一訂婚的時候。想像你可以做什麼在這裡與付費推廣。有機 Instagram 員額單獨繪製 35 億總喜歡每一天。儘管下降，或者也許是因為它，Instagram 的廣告機會正熱比以往任何時候，品牌都採用光的速度，以得到新的、 強大的廣告房地產平臺。問題不是訂婚，並不是你太晚了。什麼真正阻礙行銷人員查看 Instagram 作為像任何其他的廣告平臺。執行這裡最好的晉升的職位是那些 Instagram 的上下文中工作經驗 — — 使用相同的審美共鳴的創意廣告和相同的情感掛鉤的 Instagram 使用者所瞭解和喜愛。若要確保您的市場活動不翻牌，在這裡創建 Instagram 廣告來的五個技巧轉換。