The synergy between the government, stakeholders, private companies and craftsmen are very important in building industrial competitiveness Batik banyumasan. Marketing mix implementation can make craftsmen to help in promoting batik banyumasan to consumers with a wider scope. The development of information technology makes it possible for craftsmen to do marketing activities through the medium of a website that provides benefits in terms of cost and coverage market. In order to designing promotion with online it required database correlated with batik banyumasan that contains a complete profile of the characteristic range of batik banyumasan motifs include the name, type, philosophy, craftsmen name, location of production, prices of products, and raw materials that used.