Think about it. Facebook and Instagram have billions of users and continue to grow every day. Just imagine what you could do if you knew how to attract and leverage that kind of audience effectively. Yeah, you can bet that would make all the difference. So let’s cover some of the key strategies used by successful social media entrepreneurs. Build TrustIt always starts with trust. Remember that no matter what you’re promoting online, it’s a personal connection people are looking for on social media. Your audience needs to feel comfortable with you. They need to know, like, and trust you before they will work with you. They’ll want to know who you are, your why or reason for doing what you do, and that you will always stay true to your vision and values. So your story becomes your most powerful asset when working on social media. One of the best ways to establish trust right from the start is to provide value, while being genuine and honest. Don’t pretend to be something you’re not or exaggerate your situation. Establish yourself across multiple platforms and share your story. And be sure to include photos and videos that relate to your audience, so people can see the real you.