企业营销能力的内涵界定也是莫衷一是，主要包括：资源能力假说，认为企业营

企业营销能力的内涵界定也是莫衷一是，主要包括：资源能力假说，认为企业营销能力是一种资源能力；竞争能力假说认为企业营销能力是一种市场竞争能力；策略能力假说认为企业营销能力是一种策略运用能力；动力假说认为企业营销能力是营销流在营销链上运行的动力系统，即营销能力是推动营销流在企业营销链上运动的动力。学者们从不同的角度提出的见解对于认识企业营销能力的本质都有一定的借鉴意义。

結果 (英文) 1:

Ability to define the meaning of corporate marketing is no consensus, including: resource capacity hypothesis that corporate marketing capability is a resource capacity; competitiveness hypothesis that corporate marketing capability is a market competitiveness; strategic competence hypothesis that corporate marketing capability is a strategy proficiency; dynamic hypothesis is that corporate marketing capabilities in the marketing chain marketing streams running on power system, which is to promote the marketing stream marketing capabilities in corporate marketing chain exercise of power. Scholars from different perspectives presented insights for understanding the nature of corporate marketing capabilities have a certain significance.

結果 (英文) 2:

The connotation of enterprise marketing ability of the definition is unable to agree on which is right, mainly include: resource hypothesis, that the enterprise marketing ability is a kind of resource capability; competitive ability hypothesis suggests that the enterprise marketing ability is a market competition ability; strategic competence hypothesis suggests that the enterprise marketing ability is a kind of strategy use; dynamic hypothesis suggests that the enterprise marketing ability is the marketing flow system operation in the marketing chain, marketing ability is the power to promote the marketing movement in the marketing chain. The scholars put forward from different point of views have certain reference significance for understanding the nature of enterprise marketing ability.

結果 (英文) 3:

Enterprise marketing capacity of connotation defined is sixes, main including: resources capacity hypothesis, think enterprise marketing capacity is a resources capacity; competition capacity hypothesis think enterprise marketing capacity is a market competition capacity; policy capacity hypothesis think enterprise marketing capacity is a policy using capacity; power hypothesis think enterprise marketing capacity is marketing stream in marketing chain Shang run of power system, that marketing capacity is promoting marketing stream in enterprise marketing chain Shang movement of power. Scholars have put forward the ideas from different perspectives for understanding the essence of enterprise's marketing ability has some significance.