“The strategic positioning of automakers on telematics and infotainment services is at the heart of defining their value proposition and the appropriate business model. Up to now, this positioning generally has been based upon the assumption that automakers will be the owner of the whole process and the final customer. This position may need to be reconsidered, given the greater complexity of forthcoming services and the need for swift deployment. Expanded value-chains are going to be required to create multiple revenue streams. Automakers are going to have to define how to pursue their core interests while building the strategic alliances that can provide a fast time to market. Attracting and leveraging the involvement of developers will also be important for the evolution of the service supply.”