Design cues are positively related to consumers’ perceived service quality.Tangible design cues serve as clues for consumers to judge the merchandise quality(Mazursky and Jacoby, 1986). For example, a theme restaurant probably implies what kind offood it offers. Interior decoration and facilities such as tables, seats, restrooms, an openkitchen, layout, and painting on the walls would provide consumers a comfortable dinningspace. The whole restaurant could be a play in which cooks in the open kitchen performoutstanding techniques in cooking, elaborate dishes convey a unique taste in life, andcomfortable seats ensure a safe place to eat. Moreover, in a neat and tidy restaurant,customers are more likely to believe that they are being served fresh dishes from a carefullyhandled cooking process.H3b: Design cues are