Description
One shared journey is moving us forward at Bristol-Myers Squibb. Around the world, we are passionate about making an impact on the lives of patients with serious disease. Empowered to apply our individual talents and ideas so that we can learn and grow together. And driven to make a difference, from innovative research to hands-on community support.
Looking for opportunities to learn and grow professionally, working alongside smart, talented colleagues who are committed to helping patients prevail over serious diseases?
Join us on this journey…and imagine just how far we’ll go.
Primary objectives include, but are not limited to:
• Develop brand/product business and marketing objectives, strategies, and tactics, delivering value added results through superior execution.
• Translate overall project objectives into specific work group priorities and coordinate with inter-functional areas to ensure project progress to completion.
• Accepts personal responsibility for the delivery of the strategic and tactical marketing plans and is held accountable for the delivery of results to the overall performance of the business.
• Continually assesses the impact of the marketing plan to ascertain areas which need modification and take action on these to ensure success of the overall plan.
• Comprehensively analyses the influences on our business in order to assess the optimum commercial solution.
• Identifies and cultivates key opinion leaders for working with now and in the future in a variety of our programs. Looks for and actions mutual long term benefits in our relationships with KOLs.
• Takes the broader business perspective into account when making decisions. Works with a multidisciplinary team of people to ensure that decisions made are correct. Knows when to seek assistance from senior management.
• Sound planning skills are essential for developing successful strategic and tactical marketing plans including the development of appropriate contingency plans on an ongoing basis.Description
One shared journey is moving us forward at Bristol-Myers Squibb. Around the world, we are passionate about making an impact on the lives of patients with serious disease. Empowered to apply our individual talents and ideas so that we can learn and grow together. And driven to make a difference, from innovative research to hands-on community support.
Looking for opportunities to learn and grow professionally, working alongside smart, talented colleagues who are committed to helping patients prevail over serious diseases?
Join us on this journey…and imagine just how far we’ll go.
Primary objectives include, but are not limited to:
• Develop brand/product business and marketing objectives, strategies, and tactics, delivering value added results through superior execution.
• Translate overall project objectives into specific work group priorities and coordinate with inter-functional areas to ensure project progress to completion.
• Accepts personal responsibility for the delivery of the strategic and tactical marketing plans and is held accountable for the delivery of results to the overall performance of the business.
• Continually assesses the impact of the marketing plan to ascertain areas which need modification and take action on these to ensure success of the overall plan.
• Comprehensively analyses the influences on our business in order to assess the optimum commercial solution.
• Identifies and cultivates key opinion leaders for working with now and in the future in a variety of our programs. Looks for and actions mutual long term benefits in our relationships with KOLs.
• Takes the broader business perspective into account when making decisions. Works with a multidisciplinary team of people to ensure that decisions made are correct. Knows when to seek assistance from senior management.
• Sound planning skills are essential for developing successful strategic and tactical marketing plans including the development of appropriate contingency plans on an ongoing basis.
“No doubt, we have made incredible advances for patients, but we can’t forget that there are still many more patients who need our help,” Murdo writes.
Read the full post here.