Note that vision statements are not just for organizations. Individuals can have vision statements as well. These personal vision statements follow the same rules as for an organization and can have the same powerful, focusing effect. For example, “Make Poverty History” is Bono’s vision statement (lead singer from the UK based band U2). Bono is famous for his music but he is now equally famous for the work he is doing for rallying world leaders and corporations to take actions to end poverty. Another example could be Barack Obama’s vision statement for his first presidential campaign….”Change”. Whether you are an Obama fan or not, it is easy to see that this vision statement is concise, powerful and portable and it played a huge role in getting him elected!
So, what is your organization’s vision statement….what is your personal vision statement?
In future posts I will discuss Mission and Values and how all of these things tie together to create an extremely focused and powerful organization.