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Men (85% of attendees) are far more committed to football than women (15% of attendees). However, we have noticed an increased interest for football in the youngest women generations;
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Age 10 years old / up: Given Brazilian players age, the primary target is people who are familiar with the 1994-2002 South American team, meaning individuals from 18 years old / up. However, these individuals represent the whole working population, including household decision makers and families’ head. As such, these influencial people are keen to drag their child to the game, enlarging consumers reach.
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People interested in football but not only. The collector dimension originating from the players aura, turns the exhibition into a must-attend event
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Extended reach in Macau, Brazil and most Asian countries, through an extended match broadcast on the main sport channels.