Based on the research data showed that in general that the craftsmen are cannot do promotion optimally so for the selling is very limited. Aspects marketing communication is being carried out by most of craftsmen still limited.marketing communication mix strategies which includes: advertising, personal selling, sales promotion, public relations and publicity, company image,and exhibition has not been done integrated. Rahab et al. (2013) find that marketing communication strategy is still a partial, most of craftsmen still rely on conventional methods to promote products that are produced as by word of mouth approach.. The effectiveness of promotion carried out not significantly increase overall sales results. There are several craftsmen who have managed to do an adequate strategy to focus to marketing communication mix and the results can gradually boost sales and image Batik banyumasan.