Zulily, Inc., incorporated on October 16, 2009, is an e-commerce company. The Company, through its desktop and mobile Websites and mobile applications, which it refers to as its sites, helps its customers discover new and unique products. The Company provides moms with a selection of over 4,500 product styles offered on a typical day through various flash sales events, which are limited-time curated online sales of selected products launched each day on its sites. The Company offers merchandise primarily targeted at moms purchasing for their children, themselves and their homes. Its merchandise includes children’s apparel, women’s apparel, and other product categories, such as toys, infant gear, kitchen accessories and home decor The Company sources its merchandise from thousands of vendors, including emerging brands and smaller boutique vendors, as well as larger national brands.The Company offers merchandise primarily targeted at moms purchasing for their children, themselves and their homes. Its merchandise includes children’s apparel, women’s apparel, and other product categories such as toys, infant gear, kitchen accessories and home decor.Offering for MomsThe Company launches a variety of flash sales event. Typically, these events feature over 4,500 product styles from different vendors and last for 72 hours. The day’s events are kicked off by an early morning e-mail to its email subscribers and push communication to users of its mobile applications offerings are only available for a limited time and in a limited quantity.Offering for VendorsThe Company’s primary vendors are emerging brands and smaller boutique vendors. These are typically small-to-medium sized businesses, many of which were started by mom entrepreneurs. The Company introduces these vendors to its large audience and help them tell their stories in a way that differentiates their products and properly reflects their brand attributes. Its entire operational infrastructure-photography studios, editorial writers, fulfillment operations and technology capabilities-is designed to showcase these emerging brands’ and smaller boutique vendors’ products in the most compelling, engaging and personalized way.The Company competes with Amazon.com, Target, Toys R Us, Walmart and eBay.
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