In addition, this study examined the asymmetric effects of SQ attributes on CS using IRPA and IAA. A popular way of assessing the effects of SQ attributes on CS is a symmetric linear relationship in empirical research. The symmetric linear relationships allow scholars to verify if the relationships show statistical significance in either a positive or negative direction. If the relationships are found to be statistically non-significant, attributes are interpreted as not affecting satisfaction without considering asymmetrical relationships. An understanding of the asymmetric relationships enables researchers to comprehend the dynamic effect of attributes on satisfaction which the symmetrical linear relationships cannot recognize. An assessment of the asymmetric effect in this study enables researchers to identify negative asymmetric (frustrators, dissatisfiers), positive asymmetric (satisfiers, delighters), or symmetric (hybrids) effects of SQ attributes on CS. For example, 10 attributes in the dimensions of web efficiency and web responsiveness quality were all found to be either dissatisfiers or frustrators, exhibiting a negative asymmetric effect. As dissatisfiers and frustrators are considered as must-have attributes, the attributes cause dissatisfaction when not properly managed. However, even when the attributes are available, customers are not satisfied because people take them for granted. Such a dynamic nature of SQ attributes on CS would not be detected when a symmetrical linear effect is considered. The asymmetric effect of attributes on CS provides an expanded insight into the dynamic nature of attributes. With a method of IRPA and IAA, the current study offers unique findings not discussed and explored in the extant Airbnb literature and contributes to the literature by recognizing the dynamic effect of attributes on CS.