The White House Office of Consumer Affairs says that for every customer who reports a complaint to a company, there are 26 other dissatisfied customers who never tell the company.Approximately 91 percent of "wronged" customers never buy from an establishment again. Add to that the effect of their negative referrals, and you can see how dissatisfiedcustomers put a big dent in acompany's financial success. Research shows that a company canincrease its profits by 25 to 100 percent just by cutting the rate at which customers leave.What makes a customer decide to leave a company? There are many possible reasons; but most often, it's because the owner or employees don't seem to care