But I have double checked with Erajaya and according to them, the label is OK as long as the Name of Equipment (e.g. ZenFone 4) and Model Name (e.g. ASUS_T00I) exist on the other part of the packaging such as in barcode/shipment label.
I think the text ZenFone 4 is already part of the box design so it should be okay.
So please bear in mind that if in the future we might change the box design and let’s say there is no ZenFone 4 word anymore so we should put back to the importer label as the A and B-certificate of ZenFone 4 has been finalized and cannot be changed.