Use this data to create more effective print ads and select mediums that appeal to your best-converting audience.
It’s easy to make poor choices and assume too much with your offline marketing strategy based on limited data. For example, you may think that your ideal buyer is 5-10 years older than they actually are, so you’re marketing to the wrong demographic. You’re better off using the information from your online marketing campaigns as a basis for your offline efforts.
Remember that customer behavior offline works a little differently. For example, online customers generally prefer ads with less text. Use your judgment when incorporating findings from your online marketing strategies into your offline campaigns.
Think of your overall marketing strategy. Rather than having separate marketing goals for your online and offline campaigns, view them as pieces of your overall marketing strategy. Create a consistent message that resonates with your audience across all mediums.
Split test different ads, landing pages, audience demographics, and targeting options to see which customers and marketing messages convert the best. You should learn as much as possible about split-testing to optimize your campaigns.
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