<br>This part of your business plan should answer two basic questions: Who are you and what do you intend to do? Answering these questions will show you why you do business, why you are different, what you want, and why you're a good investment choice.<br><br>Even if you are the only one who will see these details, clarifying them is still a useful exercise. This is an opportunity to put some of the more intangible aspects of your business into practice, such as your principles, ideals, and cultural philosophy. Here are some of the components that you should include in the company overview:
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