These condition has happened because the batik philosophical values is fading, this is mainly happen in some printing batik product that produced have done in any old way perfunctorily just for the sake to supply the market demand. Since the printing technology invented in 1970, the batik print is abundant in the market, nevertheless has a very cheap compared to write batik. These are all because of business competition influence in the batik industry without considering the philosophical values of batik, local wisdom and traditional culture as the main essence of the batik art of Indonesia. The philosophical values and local culture elements in batik tend to disappear. In other words the batik has lost its soul as the unique and high value of cultural heritage of Indonesia. And even some of the write batik businessmen have mixed their batik become printul, or printing and hand writing batik the lower value of batik.