Many researchers have proposed different attributes and dimensionsto measure e-service quality. Dabholkar (1996) conducted an early studyabout e-service quality which examined how customers form expectations on technology based self-service quality and suggested five mainattributes of e-service quality: speed of delivery, ease of use, reliability,enjoyment, and control. The result of the study shows that control andenjoyment were significant determinants of service quality, ease of usewas also a key determinant in service quality, but only for high waitingtime and control groups, while speed of delivery and reliability had noimpact on service quality