Hypothesis 4a~e: Service quality SE

Hypothesis 4a~e: Service quality SERVQUAL scale factors not only have positive impact on the overall customer service satisfaction but also cause significance.
Questionnaires Design
A. Questionnaires Framework
The design approached to structured questionnaires, which composed of three parts: General customer background information as part 1; Desired perception and experienced perception as part 2; and the part 3 is customer satisfaction.
B. Encoded Scoring of Scale
Perceptions research model conducted by Five –Level Likert Scale, +1 ~ + 5 points were measured, coded scoring scale, as shown in Table 1.
C. Pre-test Questionnaires and Reliability Test
This pilot research survey was conducted in October 2014 at Jingguang Hotel that has acquired hot spring certificate.
According to Wu (2009), pointed out that the number of samples for questionnaires should be taken 3-5 times the maximum "subscale" items as principle. This questionnaires consisted of 20 questions, was expected to collect at least 60 copies. 70 questionnaires were distributed to the tourists of spa hotel, the collected sample came to 65, the collected rate was 92.85%, excluding invalid 2 copies, valid questionnaires rate came to 90%.
Table 1. Encoded Scoring Scale

(a) Data Analysis
Service quality perception scale and customer satisfaction scale are significant at more than 0.30 on the same basis of coefficient; extreme scale test questions of the group are considered as significant level, consequently, all questions are reserved.
(b) Exploratory Factor Analysis
KMO value is 0.923 (> 0.6), and the significant level of Bartle former test (P

結果 (繁體中文) 1:

Hypothesis 4a~e: Service quality SERVQUAL scale factors not only have positive impact on the overall customer service satisfaction but also cause significance.Questionnaires DesignA. Questionnaires FrameworkThe design approached to structured questionnaires, which composed of three parts: General customer background information as part 1; Desired perception and experienced perception as part 2; and the part 3 is customer satisfaction.B. Encoded Scoring of ScalePerceptions research model conducted by Five –Level Likert Scale, +1 ~ + 5 points were measured, coded scoring scale, as shown in Table 1.C. Pre-test Questionnaires and Reliability TestThis pilot research survey was conducted in October 2014 at Jingguang Hotel that has acquired hot spring certificate.According to Wu (2009), pointed out that the number of samples for questionnaires should be taken 3-5 times the maximum "subscale" items as principle. This questionnaires consisted of 20 questions, was expected to collect at least 60 copies. 70 questionnaires were distributed to the tourists of spa hotel, the collected sample came to 65, the collected rate was 92.85%, excluding invalid 2 copies, valid questionnaires rate came to 90%.Table 1. Encoded Scoring Scale (a) Data AnalysisService quality perception scale and customer satisfaction scale are significant at more than 0.30 on the same basis of coefficient; extreme scale test questions of the group are considered as significant level, consequently, all questions are reserved.(b) Exploratory Factor Analysis KMO value is 0.923 (> 0.6), and the significant level of Bartle former test (P <0.005), shown the research questionnaire data suitable for factor analysis. Using exploratory factor analysis simplify the perception of service quality scale items with method-Principle Component Analysis), extracted the common factors, coped with varimax for orthogonal axis, wherein the loaded factor was greater than 0.5 enabled its significance. Total four factors extracted explained 66.191% of the total variance. This P84 factors are in line with the theoretical framework of the perception of service quality scale, were named as service tangibles , service assurance, service responsiveness, service empathy, 20 questions in total (Table 2).(c) Reliability AnalysisThrough reliability analysis in model scale found dimensional scales Cronbach's α coefficients were 0.705 and 0.733 respectively. Cronbach's α coefficient in satisfaction scale was .828, showed all with a well-reliability.D. Operation and Object for Formal QuestionnairesQuestionnaires were completed by over-night travelers. In this study, questionnaires are taken by research survey rather than a random sample of convenience. In terms of the amount of sample extraction, under the assumption of sampling error is less than 5% to reliability of 95%, the number of samples collected at least 385 copies. The number of samples derived from the formula was 385 copies, taking the effective rate of pre-trial questionnaire survey of 90% into consideration; distributed formal questionnaires 424 copies were required.

結果 (繁體中文) 2:

假設4A〜E：服務質量SERVQUAL量表的因素不僅對客戶的整體服務滿意度產生積極的影響，而且容易造成意義
問卷設計
A. 問卷框架
上前結構式問卷，它由三部分組成的設計：一般客戶的背景資料，第1部分; 期望中的知覺和經驗的感知作為第2部分; 而第3部分是客戶滿意度。
B. 量表評分編碼
認知研究模型由〜+測5個點五-Level李克特量表，進行+1，編碼評分量表，如表1所示。
C. 預測試問卷和可靠性測試
這項試驗的研究調查是在2014年10月在京廣飯店進行了收購溫泉證書。
據吳（2009）指出，樣本的問卷調查為數量應採取3-5次最大的“分量表”的項目為原則。該問卷包括20個問題，預計將收集至少60份。70份問卷發給溫泉酒店的遊客，收集的樣品來到65，收集率為92.85％，剔除無效2份，有效問卷率來到90％。
表1編碼評分法

（一）數據分析
服務質量感知規模和客戶滿意度刻度是顯著超過0.30係數在相同的基礎上; 該集團的超大規模測試題被認為是顯著的水平，因此，所有問題將被保留。
（二）探索性因子分析
KMO值為0.923（> 0.6），和巴特爾前測試顯著水平（P <0.005），表明適合進行因子分析研究調查問卷的數據。採用探索性因子分析簡化服務質量量表項目與方法，主成分分析的看法），提取的共同因素，與方差最大正交軸，其中裝載係數為大於0.5啟用了它的意義應付。共抽取四個因素解釋總變異的66.191％。這
P8
4個因素都符合服務質量尺度的感知的理論框架線，分別命名為服務有形性，服務保障，服務響應，服務同情，總（表2）20個問題。
（三）可靠性分析
通過可靠性分析模型中發現的規模尺度維信度的α係數分別為0.705和0.733。在滿意度量表信度的α係數為0.828，具有良好的可靠性的顯示所有。
D. 正式問卷操作和對象的
問卷，通宵的旅客完成。在這項研究中，問卷調查採取調查研究，而不是一個方便的隨機樣本。在樣本提取的量而言，抽樣誤差的假設下小於5％至95％的可靠性，樣本的數目至少收集385份。從公式得出的樣本數為385份，佔90％，考慮到審前調查問卷的有效率為; 分佈式的正式調查問卷424份，分別需要。

結果 (繁體中文) 3:

假設4a ~ E：服務質量SERVQUAL量表的因素不僅對整體客戶服務滿意度的積極影響，但也造成了意義。調查問卷的設計A.問卷框架設計接近結構化問卷調查，由三部分組成：一般客戶背景資訊為1；所需的感知和經驗豐富的感知為2；和3部分是客戶滿意度。編碼評分的規模認知研究模型五–Likert Scale進行的，1 ~ + 5個點進行量測，編碼評分表，如錶1所示。預測試問卷和可靠性測試本次研究調查是在十月2014在京廣飯店取得溫泉證書。根據吳（2009），指出問卷調查樣本數量應3-5倍的最大“量表”的項目為原則。本次問卷包括20個問題，預計將收集至少60份。共發放70份問卷，對溫泉飯店的遊客進行問卷調查，收集到的樣本為65份，收集率為92.85%，剔除無效2份，有效問卷率達到90%。錶1。編碼評分（a）資料分析服務質量感知量表和顧客滿意度量表在同一基礎上的顯著性差异顯著大於0.30；組的極端規模測試問題被認為是顯著的水准，囙此，所有的問題都是保留的。（b）探索性因素分析KMO值為0.923（> 0.6），和巴圖的前檢驗的顯著水准（P＜0.005），表明適合因數分析調查問卷數據。採用探索性因數分析簡化服務質量量表項目與方法，主成分分析，選取感知）的常見因素，應對正交軸正交，其中加載因數大於0.5使其意義。共有四個因素選取解釋總方差的66.191%。這P84個因素是隨著服務質量量表認知的理論框架，分別命名為服務有形性、服務保障、服務響應、服務移情，總共20個問題（錶2）。（c）可靠性分析通過可靠性分析模型規模尺度克龍巴赫的α係數分別為0.705和0.733。在克龍巴赫的α滿意度係數為。828，顯示所有與可靠性。D.正式問卷的操作和對象完成了過夜旅客的問卷調查。在這項研究中，問卷調查採取的是研究調查，而不是一個隨機抽樣的方便。在樣本量選取方面，假設採樣誤差小於5%，可靠性為95%，樣本數收集至少385份。從公式中得出的樣本數為385份，採取有效的審前問卷調查的90%考慮；分佈式正式問卷424份，要求。