Acceptability<br>Acceptability is concerned with assessing the expected performance outcomes of a strategy to determine whether they are likely to be acceptable to stakeholders.<br>In considering expected performance it is useful to make an assessment following Johnson et al. (2011:371), on what can be termed the ‘three Rs of acceptability’:<br>● Reactions of stakeholders<br>● Returns<br>● Risks.<br>In assessing the strategy for acceptability it is sensible to consider all of the three Rs.<br>Consequently the acceptability of a chosen strategy is often determined by using a range of analytical financial and non-financial tools such as those described later in the chapter. A strategic option is acceptable if those who must agree to the strategy accept the option. This raises an obvious question – who are those who agree that the option is acceptable?
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